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Our Story

Born out of passion and necessity, WOW Wipes was founded in 2010 by two hard-working friends, Jarred Lawrence and Rob Maclachlan. 

These two mates crossed paths whilst networking as Fitness Club owners and have since developed a disruptive innovation sweeping through Australian businesses.

Jarred and Rob’s vision for the WOW Wipes concept emerged from their shared history in the health and fitness industry. 

Both men strive to maintain their adventurous and hands-on spirit from the early days working out of Rob’s suburban garage.  Now into their 13th year in business, their Team is still small, but has grown to maintain the superior customer service and product quality they have provided since day one.

Jarred and Rob are both very familiar with meeting the needs of Australian business owners and operators.  It is this understanding and connection that continues to drive them to innovate and develop high-quality, yet affordable products.

Having adhered to the guiding principles of outstanding product quality and incredible customer service, it is these same two tenets that will continue to be the foundation of WOW Wipes into the future.

WOW Wipes® About Us

Rob Maclachlan


Rob’s professional career began as an Exercise Physiologist after graduating with a degree in Physical Education from Otago University.  His role evolved into Venue Management before moving into Contract Management for local government. 

Rob then decided to follow his passion by opening a Fitness Club in Brisbane, followed by a second club in partnership with Jarred.  It was during this time of running a Fitness Club together that the WOW Wipes concept was born.  Not long after that Rob sold his Fitness Clubs, and since then has been working full-time on developing the WOW Wipes brand.

Rob enjoys Mountain Biking, Surfing, Gym, and is excited about the prospect of a return to unrestricted world travel.

Jarred Lawrence


Jarred’s career began in logistics, after leaving school light-on formal qualifications but with a ton of ambition!

His passion was Rugby League, and he followed his dream of playing at the top level.  There were some bumps in the road along the way, but he managed a few NRL games and many Reserve Grade appearances over a six-year period.

Whilst playing in Canberra he enjoyed a rewarding career as a National Account Manager for a multinational technology company for 10 years.   

He then decided to take a leap of faith by purchasing a couple of gym franchise territories with his wife and young family, and along the way he met Rob.

Jarred loves Coaching Rugby League, Gym, time with his family, and he doesn’t mind getting his hands dirty in the garden!

Get in touch!

It’s Jarred and Rob’s mission to make your WOW Wipes experience amazing from the beginning. If you’re interested in bringing WOW Wipes to your business or home, feel free to contact the guys today via 1300 969 947 or info@wowwipes.com.au.  For more information, take a look at our WOW Wipes FAQ’s page or subscribe to our newsletter for the latest content and offers!