The Pandemic
Over the next few years, WOW Wipes ran smoothly with steady growth and loyal customers. It wasn’t until Chinese New Year in 2020 when things took an unexpected turn. COVID hit and all the factories shut down, leaving WOW Wipes without any stock.
While WOW Wipes’ main customer base of Australian gyms were forced to close at the beginning of the pandemic, the brand quickly gained the attention of other industries looking for a cost-effective and now necessary approach.
“Offices, cafes and supermarkets all started showing interest in our wipes,” Rob said.
“What was meant to be four months worth of stock lasted three or four days.”
By the time COVID-19 reached Australia, WOW Wipes was already an established business with a strong foundation. But with more competitors capitalising on hygiene demands that come with the pandemic, Jarred and Rob found themselves navigating a tough industry.
“We started WOW Wipes to help gym owners save money,” Jarred said.
“When other companies were cashing in on COVID by increasing the price of hand sanitiser and face masks, we brought our prices down.
“We want our customers to stick with us long-term, so we’ve kept our prices low ever since.”